Jonas Villwock

About me

In 2014, I chose building over theorizing – joining a health tech SaaS instead of pursuing my PhD in Political Economy. That decision launched my career in growth. While I left academia as a field, I kept its methods: heuristics, systems thinking, and experimentation.

Location
Berlin 📍
Languages
German 🇩🇪 / English 🇬🇧
Jonas Villwock
  • Berlin 2021 – today
  • Lisbon 2020
  • Greifswald 2018 – 2020
  • Cologne 2011 – 2018
  • Braunschweig 2007 – 2011

Career

  1. IONOS SE

    2026 – Present

    1. Senior Manager B2B Domains

      April 2026 – Present

      Leading the AI-first marketing transformation for IONOS B2B Domains (InterNetX). I own marketing's contribution to pipeline and revenue, build the team and tool stack behind it, and tie it all to clear commercial outcomes.

  2. GOhiring GmbH

    2021 – 2026

    1. Head of Growth

      2023 – 2026

      Leading the 14-people go-to-market org across marketing, CX, and sales, innovating and optimizing along the bow tie funnel. Spearheaded product-led initiatives. As part of the leadership team, co-responsible for the company's strategy and org development.

    2. Head of Marketing

      2021 – 2023

      Built a T-shaped marketing team (content, social, product marketing) from the ground up, launching channels and infrastructure including a blog-driven content strategy, CRM, newsletter, and owned social media presence.

  3. Chris Bloom Akademie GmbH

    2020 – 2021

    1. Growth Lead

      2020 – 2021

      Worked side by side with the founder as the first senior hire. Responsible for everything marketing and growth. Using SEA, SEO, and automation to grow the company to 7-digit ARR within 12 months.

  4. advocado GmbH

    2018 – 2020

    1. Head of Inbound Marketing

      2018 – 2020

      Defined and executed the company's strategic marketing direction in close alignment with executive leadership, driving market positioning and long-term growth. Led UX-driven conceptualization and execution of high-converting landing pages with A/B testing.

    2. Head of Content

      2018 – 2020

      Built an 8-people content marketing team with a focus on organic growth. Grew top-3 positions in Google for business-relevant organic keywords from 1,300 to 4,100 (212%) within 12 months.

  5. fitogram GmbH

    2014 – 2018

    1. Content Marketing Manager

      2014 – 2018

      As one of the first full-time hires, I helped build the company from the ground up – from 4 to 50 people. With a mix of content marketing, market studies, PR, and performance marketing.

Growth Advisor, Freelance

2018 – Present

Running alongside the roles above: helping SaaS and eCommerce startups with growth strategy and hands-on implementation – focusing on organic growth, performance marketing, product marketing, and CRM automation.

Education

  • M.A. Political Science & Economic History University of Cologne Master thesis: European Market Infrastructure Regulation (EMIR). OTC Derivatives.
    2011 – 2013
  • B.A. Social Science & Economics TU Braunschweig Bachelor thesis: Financial Crisis in 2007/08 as system immanent phenomenon.
    2007 – 2011

Let's talk

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